Target Audience
There are two main audiences that use the site. The first group are mainly males between the ages of 20 and 35 who want to check weather and events going on in the local community. They check the site before making plans for their weekend adventures. The second group are moms with active children. They want to know what the weather will be like for their childrens sports activities and see what going on in the community so they can attend.
Persona 1
Wesley Weekend
- Age: 23
- Occupation: Car Mechanic
- Income: $40,000
- Interests: biking, rock climbing, alternative music, off-roading, being with friends
- Wants: to live life to the fullest and work hard so he can have fun in his free time
Persona 2
Suzy Soccermom
- Age: 34
- Occupation: Stay at home mother
- Household Income: $80,000
- Interests: gardening, reading, personal fitness, spending time with family
- Wants: to find resources to help her plan and prepare fun activities for her family that bring them closer together
Scenarios
- I have family coming to visit. Is there anything fun happening that we can go do?
- Is it going to rain while I'm camping this weekend?
- Where are the best firework shows going to be on the 4th of July?
- My kids have a game tomorrow night, what's the weather supposed to be like?
- We missed the homecoming game, I wonder what the score was?